Northwoods
Upper Midwest outdoor goods
Thuja Outfitters
Quiet apparel and field-inspired goods rooted in the forests, lakes, and long weekends of the Upper Midwest.
Built for cedar swamps, glacial lakes, county roads, trailheads, and the long way home.
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Northwoods field notes, Wisconsin rituals, travel stories, and goods for the next generation of outdoor kids.
Close to home
Northwoods
Cedar, conifers, cold lakes, county roads, and cabin weekends.
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Wisconsin nights
Supper Club
Old Fashioneds, sidecars, and the small rituals around a good table.
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Farther afield
Travel
Glaciers, rainforests, wildlife, and the places that change how we see home.
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Small explorers
Thuja Kids
Nature-minded shirts made for questions, mud, wonder, and growing room.
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Field Notes
Botanical studies across apparel now, with frameable prints and sticker editions on the way.
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Northern White Cedar
Made for the close-to-home outdoors
Thuja takes its name from Northern White Cedar, a tree woven through the wetlands, shorelines, and cabin roads of the Great Lakes region.
Most outdoor brands borrow their language from mountains. Thuja belongs to cedar swamps, glacial lakes, quiet rivers, old fire roads, and public lands closer to home.
From field plate to finished piece
Thuja Field Notes
Species studies built with the quiet detail of an herbarium sheet. Begin with White Birch and Northwoods Conifers, then follow the series into frameable prints and small editions.
From the field
New goods, quietly announced
New releases, Field Notes print editions, and occasional dispatches from the Northwoods.